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Author Archives: Fanny Belaieff

  • Power Woman Sofia Edgren

    POWER WOMEN WEDNESDAY – Sofia Edgren

    EMBRACE CONTRASTS Who is Sofia Edgren? There are – multiple answers. She is a freelance journalist, a writer and a soon-to-be certified yoga instructor. She is a surfer, a traveler and a firm believer in cherishing your own biological clock. The name Sofia Edgren might also be associated with the sparkling wine cava , and that justly. Together with her best …

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  • Ulrika Norberg in leather jacket and jeans

    POWER WOMEN WEDNESDAY – ULRIKA NORBERG

    Some people are present when they converse. Ulrika Norberg is one of them – she has a passionate way of talking and her gaze is energetic and curious. Seemingly effortless, she combines seriousness with laughter. The day of our interview Ulrika Norberg has had a busy day: she took the early morning train from Helsingborg …

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  • Frida Ahlvarsson in power women interview

    POWER WOMEN WEDNESDAY – Frida Ahlvarsson

    A few years ago, clothing designer Frida Ahlvarsson noticed a gap in the market: no existing brand focused on timeless silk blouses for the urban woman. With ten years of experience from designing for Odd Molly and Frank Dandy she decided to start her own brand – Ahlvar. The rest is history and today Ahlvar is …

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