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Every Wednesday you will get inspired by a woman we admire and are inspired by. Read their story and get empowered by their energy

  • Power Woman Sofia Edgren

    POWER WOMEN WEDNESDAY – Sofia Edgren

    EMBRACE CONTRASTS Who is Sofia Edgren? There are – multiple answers. She is a freelance journalist, a writer and a soon-to-be certified yoga instructor. She is a surfer, a traveler and a firm believer in cherishing your own biological clock. The name Sofia Edgren might also be associated with the sparkling wine cava , and that justly. Together with her best …

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  • Power Woman Magdalena Wosinska black and white

    POWER WOMEN WEDNESDAY – Magdalena Wosinska

    “Someone who never stops” – that’s at least how her friends describe her. A description Magdalena Wosinska herself does not object to. – I’m a very active and excited person. I used to think it was a bad thing because people would say I’m intense but I just see that as drive and passion! Magdalena …

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  • Ulrika Norberg in leather jacket and jeans

    POWER WOMEN WEDNESDAY – ULRIKA NORBERG

    Some people are present when they converse. Ulrika Norberg is one of them – she has a passionate way of talking and her gaze is energetic and curious. Seemingly effortless, she combines seriousness with laughter. The day of our interview Ulrika Norberg has had a busy day: she took the early morning train from Helsingborg …

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  • Frida Ahlvarsson in power women interview

    POWER WOMEN WEDNESDAY – Frida Ahlvarsson

    A few years ago, clothing designer Frida Ahlvarsson noticed a gap in the market: no existing brand focused on timeless silk blouses for the urban woman. With ten years of experience from designing for Odd Molly and Frank Dandy she decided to start her own brand – Ahlvar. The rest is history and today Ahlvar is …

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  • Cherrie in a white power women shirt

    POWER WOMEN WEDNESDAY – CHERRIE

    ´If you have a purpose that’s genuine and comes from something pure, it’s really hard to lose your way.´ – Cherrie Cherrie is one of Sweden’s biggest RnB stars. At only 28 years old she’s won multiple awards, she’s done a documentary for SVT and released soul-changing music through her own record label. We got …

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  • Paula von Wachenfeldt outdoors in a white top

    POWER WOMEN WEDNESDAY – Paula von Wachenfeldt

    ‘If we stop paying attention to aesthetic and cultural expressions that fashion is part of then we might as well stop admiring paintings in the museums and we might even stop looking at beautiful architecture.’ – Paula von Wachenfeldt Paula von Wachenfeldt is a Fashion Studies Professor who’s passionate about sharing knowledge. We got the …

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  • Martina Törnvall in a printed dress outdoors

    POWER WOMEN WEDNESDAY – Martina Törnvall

    ‘When I allowed my heart to lead the way, as if all I knew was embodied, it was so easy to close that door and jump into the unknown. I believe that when you do what you really love, when you really dare to listen, it all flows. Like following that stream of water, instead …

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  • POWER WOMEN WEDNESDAY – Ida Höckerstrand och Sofie Hallberg

    ‘We have learned the importance of conversation. How it is so important to talk about things that are troublesome at an early stage. In that way we think that we can prevent a lot of mental health issues from developing into clinical anxiety disorders.’ Ida Höckerstrand and Sofie Hallberg started their podcast Ångestpodden over four years …

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  • POWER WOMEN WEDNESDAY – Viveca Fallenius

    ‘I’m motivated by a desire to change the world, starting with myself! I want to inspire people to live differently. I am convinced that if we were more in tune with ourselves and with nature, we would be happier, make healthier choices and be kinder to each other, to animals and to the planet.’ Through …

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  • POWER WOMEN WEDNESDAY – Marlene

    ‘I don’t want anyone else to define whether my release is a failure or not. Music is art that sometimes generates a lot of money, but I think you will fail in the long run if you as a label forget to care about the artist and its art.’ Marlene is a pop star who …

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